Explainer Videos in Cape Town
Urban Catalyst produces explainer videos in Cape Town: short animated videos, usually 60–90 seconds, that explain your product or service in plain language, along with motion graphics, product demos and 3D product animation. Videos are scripted around your brand identity and made to live on your website, social channels and pitch deck.
Explainer Video Production and Motion Graphics in Cape Town
An explainer video is a short video, typically 60 to 90 seconds, that tells a viewer what a product or service is, what problem it solves and what to do next. Most explainers use 2D animation or motion graphics with a professional voiceover, because animation can show ideas, software and processes that are hard to film. They're used on homepages, landing pages, investor decks, app store listings and ads.
We're a founder-led digital studio in Cape Town, and video sits alongside our websites and apps. That matters because we understand the product being explained: we can turn an app's real interface into a product demo, or reuse the motion language from your UI in your launch video. Through our partnership with Beehive Digital, a Cape Town animation studio, we also deliver full 2D and 3D animation and corporate video, from script to screen.
Our motion design work covers explainer videos, 30-second hype videos, animated logos, social media animations, product demo videos and 3D product turnarounds. Everything is designed to match your brand guidelines and exported in the right formats for YouTube, Instagram, LinkedIn, TikTok and your own site.
Explainer Video and Motion Graphics Services in Cape Town
Animated Explainer Videos
60–90 second 2D explainers with scripting, storyboarding, illustration, animation, professional voiceover and sound design. Ideal for a homepage, landing page or investor pitch.
Product Demo Videos
Polished walkthroughs of your software or app with callouts, zooms and transitions, built from your real interface. A natural fit for founders launching a SaaS product or new app.
Hype & Launch Videos
Fast-paced 30-second videos for product launches, events, crowdfunding and paid social, designed to grab attention in the first few seconds and end on a clear call to action.
Motion Graphics & Animated Logos
Logo animations, intros and outros, lower thirds, animated infographics and UI animations that bring your brand design to life on screen.
Social Media Video
Short, on-brand animations cut for feeds, Stories and Reels in 16:9, 1:1 and 9:16, so one production works across every platform.
3D Product Animation
3D product turnarounds and showcase renders for physical and digital products, useful for e-commerce product pages, crowdfunding campaigns and trade shows.
Corporate & Brand Video
Brand films, company overviews and interview-led content through our production partnership, for businesses that want live-action footage alongside animation.
Why Choose Us for Explainer Videos in Cape Town
Most animation studios know video. We also know the products being explained, which changes the result.
Product-literate scripts
As designers and developers ourselves, we can explain software, apps, fintech and Web3 clearly without dumbing them down.
Brand-consistent animation
Colours, type and illustration follow your brand guidelines, or we design them with you through our branding service.
Full production in one place
Script, storyboard, styleframes, voiceover, animation, music and sound design, managed from brief to final render.
Made to convert
Every video is planned around one message and one action, with versions for your site, ads and social.
Direct communication
You deal with our founders, with clear sign-off points at script, storyboard and styleframes.
Published starting prices
See the Rand prices below before you get in touch.
Explainer Video, Motion Graphics or Product Demo?
Choose an explainer video
When people don't yet understand what you do or why it matters. It's the best format for a homepage, a new product category or an investor audience.
Choose a product demo video
When people understand the idea but want to see it working. Demos show your real interface, which builds trust for software and apps, especially if you're launching an MVP and want early sign-ups.
Choose motion graphics or a hype video
When the goal is attention: a launch, an event, a social campaign or a refreshed brand. These are shorter, cheaper and easy to repurpose across channels.
Many launches combine all three. Whichever you choose, add captions: most social video is watched on mute, and captions are also a core part of accessible video.
What's Included in an Explainer Video
A standard 60–90 second explainer includes:
Creative brief and script
Your message, audience and call to action, written into a script you approve.
Storyboard and styleframes
Key frames that set the look, colours and illustration style before animation starts.
Professional voiceover
Sourced voice talent in the language and accent that suits your audience.
Animation, music and sound design
Produced to the approved storyboard.
Revision rounds
At script, storyboard and animation stages.
Final renders for every platform
16:9 for web and YouTube, 1:1 and 9:16 for social, plus captioned versions.
How Much Does an Explainer Video Cost in Cape Town?
With us, a 60–90 second animated explainer video starts at R38,900, a product demo video at R32,400 and a 30-second hype video at R19,400. Motion graphics start at R7,800 and 3D product turnarounds at R13,000. Final cost depends on length, illustration complexity and voiceover.
- 01 Scoped per project
Motion graphics (logo animation, social clip)
Starting atR7,800
Best for Animated logos, intros and social posts
- 02 Scoped per project
3D product turnaround
FromR13,000
Best for E-commerce, crowdfunding and product launches
- 03 Scoped per project
Hype video (30 seconds)
Starting atR19,400
Best for Launches, events and paid social campaigns
- 04 Scoped per project
Product demo video
Starting atR32,400
Best for Software, SaaS and app walkthroughs
- 05 3–4 weeks
Animated explainer video (60–90 seconds)
Starting atR38,900
Best for Homepages, landing pages and investor pitches
Get an instant estimate
Starting prices in South African Rand; international clients are quoted in USD. Get an instant estimate in our quote builder, or bundle video with a website in our packages.
Open quote builder
Our Explainer Video Production Process
01
Brief & Script
We agree your audience, key message and call to action, then write a script, usually around 150 to 220 words for a 60–90 second video, for your approval.
02
Storyboard & Styleframes
A frame-by-frame storyboard maps every scene, and styleframes set colours, typography and illustration style. You approve the look before animation starts.
03
Voiceover & Animation
Voiceover is recorded to the final script, then animation, music and sound design are produced to match, with review points so there are no surprises.
04
Delivery & Distribution
Final renders in every format you need, with captions, ready to embed on your site, upload to YouTube and social, or drop into your pitch deck.
Ready to start your
video & motion project?
Explainer Videos Cape Town FAQs
How much does an explainer video cost in South Africa?
With Urban Catalyst, a 60–90 second animated explainer video starts at R38,900, including script, storyboard, voiceover and animation. Product demos start at R32,400, hype videos at R19,400 and motion graphics at R7,800. Use our quote builder for an estimate.
How long does it take to make an explainer video?
A 60–90 second explainer typically takes 3–4 weeks from brief to final delivery. Rush timelines are possible for an additional fee.
How long should an explainer video be?
Most explainer videos work best at 60–90 seconds, which is long enough to explain the problem, your solution and the next step. For ads and social, a 15–30 second cut usually performs better.
What is the difference between an explainer video and motion graphics?
An explainer video is a format: a short, scripted video that explains a product or idea. Motion graphics is a style of animation using shapes, type and graphics in motion. Many explainers are made with motion graphics, but motion graphics are also used for logos, social clips and UI animations.
Do you provide voiceover?
Yes. Professional voiceover is included in our explainer video packages. We source voice talent in multiple languages and accents to suit your audience.
Can I use the video on social media?
Yes. We deliver versions for every platform: 16:9 for YouTube and your website, 1:1 for Instagram and LinkedIn feeds, and 9:16 for Stories, Reels and TikTok.
Can you make a demo video of our app or software?
Yes. We create product demo videos from your real interface, with callouts and transitions that highlight key features. If the product still needs polish first, our UI/UX design team can help.
Do you do 3D animation?
Yes. We produce 3D product turnarounds and showcase animations for physical and digital products, often used on e-commerce pages, crowdfunding campaigns and at trade shows.
Are you an animation studio, or do you work with partners?
Both. We handle strategy, scripting, design and motion graphics in-house, and partner with Beehive Digital, a Cape Town animation studio, for full 2D and 3D animation and corporate video. You keep one point of contact throughout the project.
Where should I use my explainer video?
Put it where people decide whether to act: near the top of your homepage or landing page, in investor and sales decks, on app store listings and in paid social ads. If you need a page to host it, our web development team can build one designed around the video.
Do you work with clients outside Cape Town?
Yes. We're based in Cape Town and produce videos for clients across South Africa and internationally, with reviews handled online. Contact us with your brief.
Let's talk about your project!
