SaaS UI/UX Design Services
Our SaaS UI/UX design services redesign the parts of subscription software where users get lost, such as onboarding, dashboards, settings and upgrade flows, so more trial users reach value and stay. Urban Catalyst is a founder-led product design studio working in Figma, and because we also build SaaS platforms, every design we hand over is one developers can actually ship. See our product design for BlendFi.
SaaS UI/UX Design Done Right
What SaaS UI/UX Design Is, and Why It Drives Revenue
SaaS UI/UX design is the design of how customers learn, use and keep paying for subscription software: the sign-up and onboarding flow, the everyday dashboard, the settings and permissions screens, and the moments where users decide to upgrade or cancel. Good SaaS design gets each user to the product's value quickly and makes that value obvious every time they log in.
Most SaaS products don't lose users because the technology fails. They lose them to a confusing first session, a cluttered dashboard or a settings page that needs a manual. Those aren't cosmetic problems. Every user who drops off during onboarding is a customer you paid to acquire and lost before they saw what the product does, and every avoidable support ticket is cost that design could have removed.
We work with SaaS founders and product teams in Figma, from quick UX audits to full product redesigns and design systems. As a small studio, you work directly with the designers doing the work, and we design with your data model and front-end framework in mind, so nothing gets lost between design and development.
Our SaaS UI/UX Design Services
SaaS UX Audits
We review your product against usability heuristics, your analytics and session recordings, and conversations with users, then deliver a prioritised list of where people get stuck and what to fix first. Start the conversation on our contact page.
SaaS Onboarding Design
Sign-up, first-run and setup flows redesigned around one goal: getting each new user to their first useful result fast. Progressive setup, sensible defaults, sample data, empty states that teach, and activation checklists that don't nag.
Dashboard UX Design
Dashboards designed for decisions, not decoration. Clear information hierarchy, charts that answer a question, filters people understand and layouts that still work with real, messy data, as in the analytics product we designed for BestBet.
Upgrade, Pricing & Billing Flows
Plan comparison, in-app upgrade prompts, checkout and billing settings designed to make paying easy and cancelling honest. Clear value communication converts better than tricks, and it keeps trust intact.
Settings, Roles & Permissions UX
Team invitations, roles, notification preferences and account settings are where B2B SaaS gets complicated. We design them so admins can manage their team without opening a support ticket.
SaaS Design Systems
Figma component libraries, design tokens and usage guidelines that keep a growing product consistent and let your engineers build new features faster. Tokens map directly to code, which we know because our development team uses them.
Clickable Prototypes & Usability Testing
Interactive Figma prototypes of new flows, tested with real users before a line of code is written, so you find the confusing step in a prototype and not in production. Pricing is in our quote builder.
Full SaaS Product Redesigns
End-to-end redesigns for platforms that have outgrown their original interface, delivered in stages so existing users aren't hit with everything changing at once.
Where SaaS Users Drop Off, and the Design Fixes
Churn usually has a location. These are the screens we look at first in almost every SaaS UX audit:
The first session
Users land on an empty product with no idea what to do. Fix: guided setup, sample data and a single clear first action.
Empty states
A blank table that says 'No data' teaches nothing. Fix: empty states that explain what will appear here and how to create it.
Overloaded dashboards
Twelve equal-weight widgets and no hierarchy. Fix: lead with the one metric users log in for, then let them drill down.
Hidden value
Users never discover the feature that would make them stay. Fix: contextual prompts at the moment the feature is useful, not a feature tour on day one.
Upgrade friction
Users hit a limit with no clear path forward. Fix: plan limits explained in context, with an upgrade flow that takes a few clicks.
Accessibility gaps
Low contrast, tiny targets and keyboard traps quietly exclude users. Fix: designs checked against WCAG from the component level up.
What's Included in a SaaS Design Engagement
Whether you need an audit, an onboarding redesign or a full design system, you receive work your developers can build from immediately:
Research summary
What we found in your analytics, recordings and user conversations, and the problems ranked by impact.
User flows and wireframes
For every journey in scope, agreed before visual design starts.
High-fidelity Figma screens
Covering every state: loading, empty, error, success, and mobile where it matters.
Accessible by default
Colour contrast, focus states and target sizes guided by WCAG.
A component library and tokens
So new screens stay consistent with the redesign.
Developer handoff
With specs, assets and a walkthrough, plus design support while it's being built.
Success metrics
The numbers to watch after release, such as onboarding completion and trial-to-paid conversion, agreed with you up front.
Why SaaS Teams Choose Us as Their SaaS Design Agency
Generalist agencies design screens. We design products people pay for every month. If you need design for a marketing website or a non-SaaS app, our general UI/UX design service is the better fit.
We design with the database in mind
Because we build SaaS platforms too, our designs respect how tenants, roles and billing actually work, so developers don't have to reinterpret them.
Evidence before opinions
Changes are grounded in your data and in established principles like the Nielsen Norman Group usability heuristics, not in trends.
Proven on complex products
We've designed finance and crypto interfaces like the DarkFusion Bitcoin wallet, and data-heavy products like the KeyKasa property platform.
Founder-led
The person you brief is the person designing, which keeps feedback loops short.
Design and build if you want it
Hand the files to your team, or have us build the redesign too.
How Much Do SaaS UI/UX Design Services Cost?
With us, SaaS wireframes and user flows start at $500, a clickable prototype at $1,000, a design system at $1,500 and custom high-fidelity UI design at $3,000. Onboarding redesigns and full product redesigns combine these, and the cost depends on how many flows, user roles and screens are in scope.
- 01 1–2 weeks
Wireframes & user flows
Starting at$500
Best for Restructuring onboarding or a single journey
- 02 1–2 weeks
Interactive prototype
Starting at$1,000
Best for Usability testing a new flow before development
- 03 2–4 weeks
Design system
Starting at$1,500
Best for Products whose UI has grown inconsistent
- 04 3–6 weeks
Custom SaaS UI design
From$3,000
Best for Dashboard redesigns and full product redesigns
Get an instant estimate
Prices are starting points in US dollars. Combine services in our quote builder for an instant estimate, or see our design and build packages.
Open quote builder
Our SaaS UI/UX Design Process
01
Audit & Research
We review your analytics, session recordings and support tickets, walk the product as a new user and talk to real customers, then agree which metrics the design should move.
02
Flows & Wireframes
The highest-impact journeys, usually onboarding and the core dashboard, are restructured as flows and low-fidelity wireframes, so we fix the logic before touching visuals.
03
UI Design & Testing
High-fidelity screens and a clickable prototype built on a shared component library, then tested with users and refined before handoff.
04
Handoff & Measurement
Developer-ready files, tokens and specs, with support during the build. After release we check the agreed metrics with you and plan the next improvements.
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saas ui/ux design project?
SaaS UI/UX Design Services FAQs
What do SaaS UI/UX design services include?
SaaS UI/UX design services cover the research, flows and interface design of subscription software: onboarding, dashboards, settings, roles and upgrade flows, plus design systems that keep the product consistent. Engagements range from a focused audit to a full redesign.
How much do SaaS UI/UX design services cost?
With Urban Catalyst, wireframes and user flows start at $500, interactive prototypes at $1,000, design systems at $1,500 and custom UI design at $3,000. Onboarding and full redesigns are priced by scope; build an estimate in our quote builder.
How can UX design reduce churn in a SaaS product?
UX design reduces churn by getting users to value faster and making that value visible every time they return. In practice that means a shorter path to the first useful result, dashboards that answer users' real questions, and prompts that surface useful features at the right moment.
What makes good SaaS onboarding design?
Good SaaS onboarding gets a new user to one meaningful result in their first session. It asks only for essential information up front, uses sensible defaults or sample data, explains empty screens, and saves advanced setup for later.
How do you decide what to redesign first?
We start where the data shows users dropping off, which is usually onboarding or the main dashboard. Analytics and session recordings show where; user interviews explain why. The highest-impact, lowest-effort fixes go first.
Can you redesign our SaaS without disrupting existing users?
Yes. We redesign in stages, starting with the highest-impact flows, and keep familiar patterns where users rely on them. New designs can be released behind feature flags or to a subset of users first.
Do you design dashboards for data-heavy products?
Yes. Dashboard UX design is one of our core SaaS services: information hierarchy, chart choice, filtering and states for missing or delayed data. Our work on the BestBet sports analytics platform is an example.
What tools do you use for SaaS design?
We design in Figma: wireframes, prototypes, high-fidelity UI and component libraries with design tokens. We review your existing analytics and session-recording tools rather than asking you to switch.
Do you also build what you design?
Yes. We can hand developer-ready files to your team, or design and build the product end to end. See our SaaS development for startups service.
Which metrics should improve after a SaaS redesign?
The usual metrics are onboarding completion, time to first value, feature adoption, trial-to-paid conversion and churn. We agree which ones matter for your product before we start, and review them with you after release.
Let's talk about your project!
