Hangar49 Website
Brand identity and website for a lead generation company with marketing funnel integration, delivered as a WordPress web development project from Cape Town.
Client
Hangar49
Services
Web Design, WordPress, Hosting
Industries
B2B, Lead Generation
Date
2020
Challenge
Create a new brand identity and website to increase clientele for a B2B lead generation company, with marketing funnels to drive web traffic and conversions.
Hangar49 needed more than a website. They needed a machine that would attract potential clients, demonstrate their expertise, and convert visitors into leads. The irony wasn't lost on us: a lead generation company needed help generating their own leads. Their existing online presence wasn't cutting it.
The B2B space is competitive. Every lead gen company claims results, expertise, and proprietary methods. The challenge was building a site that could stand out from the noise while also functioning as a practical marketing tool with proper funnel integration.
Solution
We built the site around credibility and conversion. The homepage leads with their track record: 87% customer retention, 400+ campaigns, working with Fortune 1000 companies. Real numbers that visitors can verify. No vague claims or marketing speak.
The visual identity uses a deep navy with gold and coral accents. It feels professional without being corporate, energetic without being cheap. The color palette differentiates Hangar49 from competitors who tend toward safe blues and grays.
Each service gets its own detailed page: LinkedIn outreach, cold email, cold calling, web advertising, sales outsourcing, and consulting. Visitors can self-select into the content that matters to them. The services section is designed to educate while building trust.
The platform showcase section demonstrates their proprietary lead generation tools. This was important for establishing technical credibility. They don't just run campaigns manually. They have systems that scale.
Outcome
The website became a functional part of Hangar49's sales process. Marketing funnels drive traffic to landing pages, content captures email subscribers, and the site nurtures leads with automated sequences. It's not just a brochure. It's a system.
Brand awareness increased significantly after launch. The visual identity we created gave them a consistent look across their marketing materials, social profiles, and client presentations. They went from looking like a scrappy startup to a credible player in the lead gen space.
Working on Hangar49 reinforced something we'd suspected: B2B companies often underinvest in their web presence. They assume their clients don't care about design. They're wrong. A polished website signals competence. When you're asking businesses to trust you with their sales pipeline, first impressions matter.
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